Be specific "How to budget for freelance work" beats "Budgeting tips" — specificity signals the article will answer a real question.
Lead with the keyword Place your main keyword early in the title when natural. Avoid keyword stuffing — it hurts both readability and SEO.
Promise information Tell readers what they will learn. The strongest titles deliver exactly what they promise.
Test it aloud If the title does not sound like something you would click, refine it.