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Online Business Valuation Tool
Turn revenue, SDE profit, growth, recurring share and owner hours into a defensible low / mid / high valuation range — plus the implied multiples a buyer would actually pay.
Your numbers
Every field recalculates instantly — there is no submit button.
How this valuation is built
Buyers price small online businesses off owner earnings first and revenue second, then move the multiple for risk. The estimator mirrors that order instead of inventing a single magic number.
Your business type sets a starting profit (SDE) multiple and a starting revenue multiple — the bands buyers in that category actually quote.
Growth adds up to +2.00 points (capped above 100% YoY), a recurring revenue share shifts up to ±1.00, and more than 30 owner hours per week deducts up to 1.25.
The profit method and the revenue method are combined by margin weight, then shown as a low / mid / high range with the implied multiples.
Baseline bands by business type
These are the starting points before the growth, recurring-revenue and owner-dependence adjustments. They are one config block, reviewed by hand — change your type above and watch the range move.
| Business type | Base profit (SDE) multiple | Base revenue multiple |
|---|---|---|
| SaaS / software | 4.0× | 1.3× |
| Ecommerce / DTC | 3.0× | 0.9× |
| Content / ads / affiliate | 3.2× | 1.0× |
| Agency / services | 2.5× | 0.7× |
| Mobile app | 3.5× | 1.1× |
A listed range is an opening position, not an offer. Broker fees, deal structure, working capital and due diligence all move the final number.
FAQ
What counts as profit / SDE here?
Seller's discretionary earnings: net profit plus your own salary, personal expenses run through the business and one-off costs a buyer would not inherit. If you are a solo founder, add your own pay back in before typing the number.
Why does more than 30 owner hours per week lower the value?
A buyer is purchasing cash flow and a job. The more the business depends on you personally, the more they must spend to replace you, so the multiple is cut by up to 1.25 points. Documented processes and a trained team are what raise it back.
What happens when profit is zero?
The result falls back to the revenue method and is labelled lower confidence. Revenue multiples exist for exactly this case, but they sit far below profit-based pricing, so expect a wide spread.
Is this a formal appraisal?
No. It is a defensible ballpark for planning a conversation with a broker or marketplace — useful for sanity-checking an asking price, not for tax, legal or accounting purposes. Nothing you type leaves your browser.